CHANGE THE GAME
Innovation will keep you going. To soar you need to change the game.
Don’t get me wrong, innovation is great, in fact essential. But I don’t believe it is enough if you are dreaming of creating a dent in life.
Innovation is about incremental improvement to make something better. It is crucial for survival and keeps you in the game because of the enhancements that you made to a product or a service to offer more value.
To soar however, you need to change the game and reintroduce new concepts rather than offer improved versions. Apple did not innovate mobile phones as compared to the phones that Nokia made, it changed the game completely. Tesla did not innovate conventional cars, it created a new car concept.
“Make it better” is an absolutely beautiful approach. “Create something new” remains far more beautiful.